Rated 5 star from our wonderful customers!

Google Logo & 5 Stars
GB Labels Facebook GB Labels Instagram GB Labels Linkedin GB Labels Pinterest GB Labels Twitter
Made in Britain

February 28, 2019

Behind the scenes at Little Boxers

By: Luke

Dashes Graphic

It’s always awesome to see designers give traditional concepts a modern twist. That’s probably why we enjoyed creating branding for Little Boxers so much. We grabbed a chat with its founder Caroline, to explore the story behind the brand.


Where did the initial inspiration behind Little Boxers come from?

When my eldest boy Wilfrid was out of nappies, I naively thought I’d be able to go to the shops and pick up a pair of traditional, old-school, loose-fitting boxers. Instead, I was faced with a huge selection of Y fronts and tight boxer-briefs – so I decided to get a few pairs of boxers made instead. That was when a bigger idea was born.”

What drew you to a more traditional style of design?

“My mother amazingly kept all of our old clothes, many of which she had made. And my daughter has always worn vintage smocked dresses for both parties and climbing trees. I love that look and like to combine the old with the new.”


Tell us a bit more about the process of designing and creating your products:

“I worked with a local seamstress to get the basic design right and then with the help of my great aunt, tweaked it some more. After travelling all over the UK and getting endless samples made, I ended up choosing a workshop 20 minutes from my house in Wandsworth! I source all the fabric, elastic and of course, wonderful GB Labels myself.”

We love supporting local independent makers and using sustainable materials – and we can tell you share this ethos. Why do you think that supporting little British businesses is so important?

“You’re absolutely right.  I’m really pleased that Little Boxers are made in the UK. We have such an amazing legacy of this industry. I want to support it and not see traditional skills and craftsmanship fade away.”

What’s next in the pipeline for Little Boxers?

“I have some exciting news. As my maternity leave is ending, I’m handing over to Lucinda Radford. She’s an experienced project manager I know will have some amazing ideas for the Little Boxers brand.”

Lucinda says: “I’m thrilled to start this new adventure and am currently working on a new range of embroidered boxers here in Dorset. When we relaunch the website, you’ll notice our new friend ‘BoxerBerry’. He represents our chosen charity Wilberry The Wonder Pony – an organisation close to my family’s heart. We hope you’ll enjoy shopping the new designs while supporting this incredible cause.”


Browse the full collection of Little Boxers here – and don’t forget to give them a follow on Instagram.

Latest Posts


Get your free sample pack