Posted on January 2, 2019
According to the world’s leading authority on colour, Pantone, millennial pink is no longer the coolest shade in town. Instead, say hello to Living Coral, an energising orange with golden tones. In this post, we reveal how 2019’s Colour of the Year can reinvigorate your designs – and your life.
An antidote to all things digital
There’s no denying social media is a great way to stay inspired. But too much technology can lead to procrastination, comparing yourself to other designers and even intellectual property issues. Yikes.
Living Coral is inspired by the thriving natural ecosystem of a coral reef and other nurturing colours found only in nature. Reminding us that sometimes the best ideas and conversations come from real life.
Instead of snapping photos for Instagram on that country walk, take some time to literally stop and smell the roses. You may just come up with your best design idea yet.
The power of community
Pantone’s experts describe Living Coral as having human, heartening, authentic qualities. It was chosen to encourage intimacy, connection and community – which is something we see within the designer/maker community every day.
This year, let Living Coral ignite your friendlier side. Collaborate with another designer, interview your favourite maker for your blog or host a competition for your loyal customers. Because we all get by with a little help from our friends…
A fast-track to finding your joy
If you’ve lost your zest for designing or are experiencing a bad case of creative block, Living Coral is sure to spark long-lost inspiration. Why? Because this vibrant shade is ‘evocative of how coral reefs provide shelter to a diverse kaleidoscope of colour’. Meaning your most brilliant ideas are waiting for you – if you keep on looking.
Including Living Coral in your designs
Living Coral symbolises all things playful, joyful and optimistic – it’s mesmerising, vivid and inspired by our beautiful natural world. We can’t think of a better colour to include in your next collection.
Luckily, we can match your labels to Pantone shades to keep you inspired (and on-trend). Find out more by giving our design team a call. And if you’re working with Living Coral we’d love to see some photos.
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In conversation with Silly Girl Club