Posted on August 25, 2014
Here at GB labels we believe garment branding is one of, if not, the most important processes in the design of your product. Branding helps people understand more about the product and identify with the type of brand it is. So whether it is one of the “fashionista” brands such as Gucci and Hugo boss or one of the house-hold names such as Next and Primark good branding makes you and your brand easily recognisable.
All garments have their own identity when it comes to branding and are differentiated by their logo, images, wording, slogan and often, all of these brand attributes together.
GB Labels produce a great range of different products to meet the always-changing needs of our customers. In the fashion and garment industry most garments will be branded via a label attached to it. Clothing labels can be found at the back of the garment attached in the neck and waist areas or down the seam. For this kind of product GB Labels design two main types of labels – woven or printed. Both of these have different qualities and benefits. In this blog post we will go through the different characteristics of a woven label.
Woven labels are “industry standard” labels when it comes to garment branding. Most labels you find attached to your clothes will most likely to be woven.
Some of the benefits for woven labels are as follows:
Below are some simple guidelines for weave types. These could help you design the right labels for you and your garments.
There are three different weave types GB Labels produce; each of them has their own distinct qualities to match individual garments and their uses.
The first weave we will look at is Taffeta, sometimes also referred to as a plain weave.
Taffeta is used widely throughout the fashion industry, especially for the low end or high volume garments such as T-shirts. Taffeta is a basic style of weave, where the weft and warp threads intertwine alternately to produce a “basket weave” effect.
Things to consider when choosing Taffeta weave include:
The second weave we would like to introduce to you is Satin – a weave with a typically glossy surface and a dull back. Satin is a warp faced weaving technique where the warp yarns are “floated” over weft yarns.
Things to consider when choosing Satin weave include:
The final weave in this category is the Damask weave, used extensively throughout the fashion industry and mainly found in high street labels due to its versatility and high quality finish. If you choose Damask weave you will be spoilt for choice by the amount of details and colours that can be used to create your desired effect.
Things to consider when choosing Damask weave include:
Our blog provides you with ideas and tips to help you design your garments’ branding. It gives information about: choosing the right style of label to suits your brand, choosing the most suitable colours to match the design of your garments and getting the most out of your labels. GB Labels and their experienced members of staff will help you on your way to creating your perfect label.