Posted on September 2, 2019
The start of a new season is an exciting time for all designers and makers. The changing weather means your prints get more festive and your fabrics become more cosy. And the symbolism of new beginnings and ‘back to school’ vibes means your creative spark is in full swing. To make the most of your motivated mood, here’s a few things to put on top of your to do list.
Update your mood boards
Whether you’re a Pinterest obsessive or love a good collage, Autumn is all about revitalising your aesthetic. Perhaps you’d like to experiment with a new colour palette? Or work with thicker fabrics to see your customers through the cold snap? It’s the perfect time to gather all your inspiration and ideas in one place so you can make clear decisions for your brand.
Engage with your customers
Unlike faceless corporations, running an independent business means you can offer the personal touch. Autumn present the ideal opportunity to ask your customers what they’d like to see from you in the future and get feedback on your current product range. Not sure how to get started? All you need to do is open up Instagram and pop on Instagram Stories. Easy Peasy.
Get prepared for the festive season
Ahh, Autumn… the calm before the storm. Before Christmas creeps up on you, use this opportunity to get ready. You may want to prepare extra stock for festive markets, re-order branding supplies, develop a new product or plan some special offers for December and January.
You could even use this time to write that newsletter you’ve put off for the last fortnight. Keeping in regular contact now means you’ll be on your customers’ minds when they’re ready to write their Christmas shopping list.
Deal with the practical bits
Invoices, taxes, stock inventory, diary planning, supply runs. When you’re super busy, these overlooked admin tasks often fall by the wayside. Autumn, with its fresh, clear days is perfect for getting out and about to run those pesky errands.
Make sure your branding is up to scratch
A new season should inspire a new start for your brand. And what’s great is, your brand never stops evolving and changing. This Autumn, why not take a look at your logo and branding and elevate it in time for Christmas? Gorgeous branding is a surefire way to spark interest in your brand and keep things looking consistent and professional. Nice.
Support to make those new season changes
However you decide to make the most of the new season, don’t forget to take some time for yourself before the winter rush. Read your favourite design magazine or flex your creativity with a spot of sketching for fun. With tea on tap and plenty of biccies of course.
When you’re ready, chat with our friendly team. Whether you need a huge order of swing tickets, woven ribbon and woven labels for that mega-important Christmas market or a hand to give your logo some TLC, we’re here for you this Autumn. To talk ideas, email firstname.lastname@example.org and we’ll take care of the rest.