August 4, 2021
By: Peter Gregory
In childrenswear, the label is a big part of your garment’s sales pitch! Parents need proof that your designs are comfortable, safe and fit for purpose. Get the label right, and you can claim your share of this lucrative market.
In this guide, we’ll examine the purpose of a kids clothing label (…and teach you how to make a great one!).
First, consider the label format. You can choose any combination of weave, fold, textures and colours when you’re designing your label, but it’s best when the label lines up with the essential function of the product.
If you’re in childrenswear, your consumer is the parent — not the child. It’s important to remember this. Parents are the ones making the purchase decision, so your label has to serve and impress them, first and foremost.
Generally speaking, parents are cost-conscious, sleep-deprived people who just want their boy or girl to look smart. There are three ways that your label can help them out:
There are other factors to consider (safety and ‘naming space’, which we’ll cover at the end of this guide), but if you can address these three main concerns (size, care and ‘route to retail’), then you’ll have produced a first class childrenswear label!
Let’s take a closer look at each of these three concepts…
Most parents won’t know the waist or leg measurement of their children. Kids grow too quickly for the measurement to be of any use. That’s why most kids’ clothes just have an age bracket printed clearly on the label.
If you’re working with blank stock (designing custom tees, for instance), there may already be a kids’ age range stitched into your product. Just bear in mind that age/size ratings will differ depending on the country you’re in. A Malaysian ‘3-4 years’ may be totally different to a UK ‘3-4 years’. The only way to be sure that the age rating is correct is to try your stock on for size. This is easy if you have kids of your own in the right age brackets (otherwise, you will need to source a niece, nephew or neighbour!). It might seem pedantic to do this, but it’s much better to double-check sizes before you start selling to the public.
The location of your age-specific label is important, too. Make it easy to see the size with just a quick glance. Our advice is to stitch your label (with clear size information) into the neck seam of tops and jackets. If you’re making trousers or dresses, put it at the waist seam. Remember that kids’ clothes spend a lot of time in storage: if your designs end up in a hand-me-down bag, parents will want to know, in a heartbeat, whether your clothes are right for the next child.
Kids get muddy and spill things, so your wash care label is going to be very important! There is a set format that you can follow with wash care labels, but if space is tight, you can focus on a few of the most important symbols.
Typically, parents just need to know two things: how hot they can wash the garment, and whether it can be tumble dried. They are less interested in whether an item can be ironed, bleached or dry cleaned. To learn more about wash care labelling symbols and standards, see our ultimate guide to wash care labels.
When a small child falls in love with an item of clothing, they fall head over heels in love! It can be hard to get them out of a set of fairy wings, a cartoon-themed t-shirt or even just a favourite pair of jeans. If-and-when that favourite garment gets damaged or outgrown, parents will move mountains to buy a replacement … so make your clothes easy to find and buy!
If there’s room, put the domain name of your online shop on the label. If you don’t have an online shop (for instance if you just sell directly to third-party retailers), then make sure you at least include the product code or SKU for your item. Many childrenswear brands will at least put a ‘stockists’ page on their website to help their customers out.
Get the size, wash care and re-purchase routes right and you’ll have made an effective kidswear label … but you can still take it two steps further!
Add Space For A Name
Your product’s going to be hanging on a coat hook in school for most of its life, so allow enough space for the owner to write their name. We often get orders for a ‘this coat belongs to…’-type label. These extra labels are great, but if your budget is tight, consider just leaving one face of a printed satin label blank.
A little naming space is a big help to parents, but it’s important for your own brand, too. If you don’t put enough room on your label for a child’s name, then most parents will be forced to stitch a name tape on top of your brand (…or worse, they’ll deface it with a laundry pen or sticky label!) You’ve gone to all the trouble of designing a fantastic childrenswear brand, so defend it! Give your consumer enough space to add their own child’s branding without wrecking yours in the process.
Use Child-Safe Label Folds
Every loop-fold label should be securely fastened, and the loop should be big enough that a finger or thumb won’t get caught in it. This might seem like health and safety gone mad, but kids have tiny, inquisitive hands, and all you really need to do is to increase the fold size ever so slightly. Border-stitched labels are another good option to avoid digits getting caught, but they can add some stiffness to the fabric. You can learn more about the various label folds available to you on our guide to woven label folds.
Whatever you’re trying to do with your childrenswear label, feel free to run the idea past us! We’re narrow fabrics weaving specialists — we can show you what’s possible and even send you some samples so you can see what works well.
If you just want some inspiration, then we have the perfect guide for you! Covering everything from laundry to safety, our 9 vital points to consider when designing childrenswear will help you design something truly unique.
Thanks for reading!