Posted on December 10, 2019
Every year colour experts Pantone choose one colour as their ‘colour of the year’. And as the world’s leading authority on colour they’re in the best position to select a shade that symbolises the world around us and reflects the latest trends.
The 2020 colour of the year is ‘Classic Blue’ and in this post we delve a little deeper into what this could represent in your next collection.
Why did Pantone choose classic blue?
According to Pantone, this timeless shade scooped the colour of the year accolade because its simplicity makes it elegant. Blue is an enduring colour that never goes out of style which makes it feel safe, reassuring and dependable.
But that isn’t to say blue is boring. Blue can represent feelings of resilience and determination. It also encourages a sense of restfulness, peace and tranquillity. At the same time it’s often associated with focus and clarity. And of course, it also offers deeper meaning as it conjures up symbolism of powerful experiences such as watching the sky at dusk.
Did Patone miss the mark with the colour of the year?
While most of the design community have fallen in love with classic blue many trend forecasters argue that green would have been a better choice.
This is because green symbolises rebirth, regrowth and the dawning of a new era – which better symbolises the political turmoil and environmental issues that have shaped the past year.
Designers should therefore also expect to see all kinds of green (from bright to dark and even neon!) infiltrate every industry with the aim of introducing a sense of optimism and primal appreciation of nature. Fancy stuff.
Using Pantone shades in your designs
Whether you opt for classic blue or choose to experiment with on-trend green, we can match your branding to Pantone shades with no fuss. We use the Pantone Matching System to create colours that are sure to make your branding pop with personality. If you fancy switching up your shades in 2020, get in touch with our team by emailing email@example.com today!