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Made in Britain

July 5, 2017

Sustainable fashion blog series: Unmade

By: Luke

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Fast fashion – it’s cheap, quick, and creates a revolving door of seasons that have no clear beginning or end. For big fashion retailers, it’s a dream come true. But independent retailers, it can be a living nightmare to keep up.

The solution? Sustainable fashion that focuses on the quality of materials used and where the garments are produced – say hello to the slow fashion movement.

In our latest blog series, we’re putting the spotlight on smaller, independent brands that are playing by their own rules.

Introducing Unmade

“We can enable a designer to have a personal interaction with every single one of their customers, which is something that is not possible without technology, due to the vast numbers. It is involving everyone in the product.” – Ben Alun-Jones

Hal Watts, Kirsty Emery and Ben Alun-Jones make up Unmade – a London-based company that is changing the face of knitwear, one industrial knitting machine at a time.

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Its innovative technology allows the consumer to design and customise their own unique garments. The patterns and colours of each item can be played with, distorted and changed to create something entirely individual.

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Another plus side? It’s all sustainable. Unmade make all products to order so there’s no leftover stock or wasted material, ensuring all of their designs are eco-friendly.

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Unmade’s incredibly cool concept store, UMd, lets you play around and create unique garments with just a click of the mouse. And if you’re looking for some reading material with that cup of tea, check out the jam-packed journal.

Feeling inspired?

Do you create products from upcycled materials or have a unique sustainable method for making garments? Pop us a message on Instagram – we may even feature you in our series!

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