October 14, 2019
The best equipment for your online craft business
If you have a knack for creating beautiful products and want to take your hobby to the next level, you need to build a solid foundation. This means making sure your equipment is up to scratch. Here’s how to get started.
Essential sewing equipment for crafts
Your products deserve the best, so don’t rely on an old pair of kitchen scissors and your emergency sewing kit to get the job done.
Make sure you have a pair of quality scissors in your kit such as a pair of Knife-Edged Dressmaker’s Shears. And don’t forget to stock up on different types of sewing and embroidery needles and a trusty measuring tape.
You’ll also need to invest in the best sewing machine for your products. This is where it’s vital to do your research. Purchase the wrong kind or skimp on a dodgy second hand model and the result will be lots of wasted time and ruined fabric.
A space of your own
Many great British businesses such as The Cambridge Satchel Company started at the kitchen table, but in a busy household this isn’t always a great idea. A secluded spot in your attic, shed or spare room will allow more space for you to relax and let those ideas flow.
You don’t need a huge studio or expensive office to thrive. All you need is enough space for some creative mood boards and perhaps a dressmakers model so you can bring your vision to life. And a cheeky selection of your favourite biscuits, of course.
And don’t forget your phone…
You may have created the greatest product in the world, but what if no one ever finds out about it? This is where a good marketing plan comes in.
It doesn’t have to be fiddly or complicated, all you need to do is snap a few decent photos on your phone (keep them bright, clean and crisp) and share them to Instagram, Etsy – or wherever else you want to promote your brand. Pair your snaps with a few choice hashtags and soon you’ll have a thriving community of fans. Simple.
The perfect finishing touch
Your online craft business needs branding as individual as you are. Why not work with our team of branding enthusiasts to create a selection of cotton labels, woven labels, swing tickets or woven ribbon to help your brand shine? Email email@example.com to get things started – we can’t wait to hear from you.