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April 14, 2016

What is your Pantone colour for your labels 2016?

By: Luke

Dashes Graphic

Getting the colour right is critical to product success, shoppers place colour as a primary reason for why they buy a particular product.

Colour is iconic and has the ability to differentiate a brand where customers can instantly recognise a particular brand just from the colour on the packaging, signage or promotional material before they have read a word about the product on offer.

Having a clear, concise and confirmed colour analysis helps you get the seasonal shades right, ensuring the commercial success of your particular product.

What are the top ten colours trending at the Spring 2016 fashion week runways?

Pantone released its top 10 colours ready for the Spring season 2016, the colours are part of their semi annual colour report for the fashion industry, which is compiled by a group of colour experts from around the world who have synthesized all the hues used throughout the forthcoming collections and merged them with the colour trends they have been tracking globally.

1

The Spring 2016 mix includes colours that are calming and peaceful combined with hues that are bold and playful.

Laurie Pressman, Vice President of the Pantone Color Institute says

“Going into 2016, we wanted to capture the feeling of what we started to see a year ago–this idea that people want to turn off all the incoming information sometimes and stop and unwind,”

“That exhibited itself through color through hues that are calming, comforting, warm and lend a notion of security.”

The top ten 10 colours are unique to the season and extra special because six of the colours are brand new hues, incorporated into the 210 new colours Pantone released in August 2015.

The six new ones included in the list are Rose Quartz, Peach Echo, Serenity, Limpet Shell, Lilac Gray, and Iced Coffee.

2

For the first time in years, the experts at Pantone have created a unisex palette that does not require the creation of separate men’s and women’s Top 10 lists, therefore, the colours are no longer restricted to genders
Below are the Top 10 colours for Spring 2016, which are perfect for Fashion, Home & Interiors.

PANTONE 13-1520 Rose Quartz

 

3

The soothing, calming nature of colours in the Spring collections Rose Quartz reminds us to reflect on our surroundings during the busy but lighthearted spring and summer months.

Leatrice Eiseman
Executive Director, Pantone Color Institute™
Pairs Well With:
PANTONE 16-1548 Peach Echo
PANTONE 15-3919 Serenity
PANTONE 16-3905 Lilac Gray
Download Fashion Color Report SPRING 2016 Palette

 

PANTONE 12-0752 Buttercup

 

4

While the majority of the Spring/Summer palette trends toward calmness, a few diversions from the theme emerge that offer a contrast,
Transporting its wearer to a happier, sunnier place.

Leatrice Eiseman
Executive Director, Pantone Color Institute™
Pairs Well With:
PANTONE 19-4049 Snorkel Blue
PANTONE 15-3919 Serenity
PANTONE 16-3905 Lilac Gray

 

 

PANTONE 17-1564 Fiesta

 

5

Fiesta is a harbinger of excitement, encouraging free-spirited exploration to unknown but welcoming locales. A strong and fiery, yellow-based Red the vivid Fiesta provides a stark contrast to the calming, softer nature of this season’s palette.

Leatrice Eiseman
Executive Director, Pantone Color Institute™
Pairs Well With:
PANTONE 19-4049 Snorkel Blue
PANTONE 15-0416 Green Flash
PANTONE 13-4810 Limpet Shell

 

PANTONE 15-0146 Green Flash

 

6

Green Flash calls on its wearer to explore, push the envelope and escape the mundane, radiating an openness that combines with the rest of the palette in unexpected but serendipitous ways.

Leatrice Eiseman
Executive Director, Pantone Color Institute™
Pairs Well With:
PANTONE 19-4049 Snorkel Blue
PANTONE 15-3919 Serenity
PANTONE 13-4810 Limpet Shell

 

 

PANTONE 15-1040 Iced Coffee

 

7

A transitional color that will take us through the seasons, a strong neutral, natural earthy quality, with the softness and subtlety of Iced Coffee to create a stable foundation when combined with the rest of this season’s palette.

Leatrice Eiseman
Executive Director, Pantone Color Institute™
Pairs Well With:
PANTONE 13-1520 Rose Quartz
PANTONE 15-3919 Serenity
PANTONE 16-3905 Lilac Gray

 

 

PANTONE 16-3905 Lilac Gray

 

8

Essentially a basic, the subtlety of the lilac undertone adds a distinctive edge to this classic gray shade.

Leatrice Eiseman
Executive Director, Pantone Color Institute™
Pairs Well With:
PANTONE 17-1564 Fiesta
PANTONE 14-0146 Green Flash
PANTONE 15-1040 Iced Coffee

 

 

PANTONE 13-4810 Limpet Shell

 

9

A shade of aqua that leans toward the green family, is clear, clean and defined. Suggestive of clarity and freshness, its crisp and modern influences evoke a deliberate, mindful tranquility.

Leatrice Eiseman
Executive Director, Pantone Color Institute™
Pairs Well With:
PANTONE 15-1040 Iced Coffee
PANTONE 16-1548 Peach Echo
PANTONE 13-1520 Rose Quartz

 

 

PANTONE 16-1548 Peach Echo

 

10

The fashion and design communities, and consumers, have been in love with orange for several seasons, a shade that emanates friendlier qualities, evoking warmth and accessibility. It is an all-encompassing, tempered companion in the playful orange family.

Leatrice Eiseman
Executive Director, Pantone Color Institute™
Pairs Well With:
PANTONE 15-3919 Serenity
PANTONE 16-3905 Lilac Gray
PANTONE 13-1520 Rose Quartz

 

 

PANTONE 15-3919 Serenity

 

11

Weightless and airy, like the expanse of the blue sky Serenity comforts with a calming effect, bringing a feeling of respite even in turbulent times. A transcendent blue, Serenity provides us with a naturally connected sense of space.

Leatrice Eiseman
Executive Director, Pantone Color Institute™
Pairs Well With:
PANTONE 12-0752 Buttercut
PANTONE 19-4049 Snorkel Blue
PANTONE 16-1548 Peach Echo

 

 

PANTONE 19-4049 Snorkel Blue

 

12

A maritime inspired blue, with a happier, more energetic context. The name alone implies a relaxing vacation and encourages escape; it is striking with lots of activity bursting from its undertones.

Leatrice Eiseman
Executive Director, Pantone Color Institute™
Pairs Well With:
PANTONE 12-0752 Buttercut
PANTONE 15-1040 Iced Coffee
PANTONE 16-1548 Peach Echo

 

So what are you waiting for, get your creative colour side flowing and make your products stand out from the crowds with a beautiful unique colour combination that makes your products instantly recognizable by the colour alone.

 

 

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