April 14, 2016
What is your Pantone colour for your labels 2016?
Getting the colour right is critical to product success, shoppers place colour as a primary reason for why they buy a particular product.
Colour is iconic and has the ability to differentiate a brand where customers can instantly recognise a particular brand just from the colour on the packaging, signage or promotional material before they have read a word about the product on offer.
Having a clear, concise and confirmed colour analysis helps you get the seasonal shades right, ensuring the commercial success of your particular product.
Pantone released its top 10 colours ready for the Spring season 2016, the colours are part of their semi annual colour report for the fashion industry, which is compiled by a group of colour experts from around the world who have synthesized all the hues used throughout the forthcoming collections and merged them with the colour trends they have been tracking globally.
The Spring 2016 mix includes colours that are calming and peaceful combined with hues that are bold and playful.
Laurie Pressman, Vice President of the Pantone Color Institute says
“Going into 2016, we wanted to capture the feeling of what we started to see a year ago–this idea that people want to turn off all the incoming information sometimes and stop and unwind,”
“That exhibited itself through color through hues that are calming, comforting, warm and lend a notion of security.”
The top ten 10 colours are unique to the season and extra special because six of the colours are brand new hues, incorporated into the 210 new colours Pantone released in August 2015.
The six new ones included in the list are Rose Quartz, Peach Echo, Serenity, Limpet Shell, Lilac Gray, and Iced Coffee.
For the first time in years, the experts at Pantone have created a unisex palette that does not require the creation of separate men’s and women’s Top 10 lists, therefore, the colours are no longer restricted to genders
Below are the Top 10 colours for Spring 2016, which are perfect for Fashion, Home & Interiors.
The soothing, calming nature of colours in the Spring collections Rose Quartz reminds us to reflect on our surroundings during the busy but lighthearted spring and summer months.
While the majority of the Spring/Summer palette trends toward calmness, a few diversions from the theme emerge that offer a contrast,
Transporting its wearer to a happier, sunnier place.
Fiesta is a harbinger of excitement, encouraging free-spirited exploration to unknown but welcoming locales. A strong and fiery, yellow-based Red the vivid Fiesta provides a stark contrast to the calming, softer nature of this season’s palette.
Green Flash calls on its wearer to explore, push the envelope and escape the mundane, radiating an openness that combines with the rest of the palette in unexpected but serendipitous ways.
A transitional color that will take us through the seasons, a strong neutral, natural earthy quality, with the softness and subtlety of Iced Coffee to create a stable foundation when combined with the rest of this season’s palette.
Essentially a basic, the subtlety of the lilac undertone adds a distinctive edge to this classic gray shade.
A shade of aqua that leans toward the green family, is clear, clean and defined. Suggestive of clarity and freshness, its crisp and modern influences evoke a deliberate, mindful tranquility.
The fashion and design communities, and consumers, have been in love with orange for several seasons, a shade that emanates friendlier qualities, evoking warmth and accessibility. It is an all-encompassing, tempered companion in the playful orange family.
Weightless and airy, like the expanse of the blue sky Serenity comforts with a calming effect, bringing a feeling of respite even in turbulent times. A transcendent blue, Serenity provides us with a naturally connected sense of space.
A maritime inspired blue, with a happier, more energetic context. The name alone implies a relaxing vacation and encourages escape; it is striking with lots of activity bursting from its undertones.
So what are you waiting for, get your creative colour side flowing and make your products stand out from the crowds with a beautiful unique colour combination that makes your products instantly recognizable by the colour alone.