Posted on January 7, 2019
As we type this there’s over 1.2 million Instagram posts dedicated to the hashtag #MummyBlogger. Events such as the Mama Meet and Market are exploding in popularity. There’s never been a better time to explore the world of children’s clothing. But what can you do to make sure your collection stands out? Keep on reading to find out.
The cornerstone of any good collection is a consistent and unique colour palette. And when you’re designing children’s clothing, there’s other important stuff to consider too. Certain colours can help babies with their development, while bright shades can help young kids to learn their colours before they start preschool. Clothes can make you clever, who knew?
When you first decide to design children’s clothing, a trip to the high street and a quick scroll through Instagram is the best way to get a feel for your aesthetic. But it’s also important to be yourself and not just put a spin on something that’s already being done.
Because as we’ve seen with the recent Forever Sewing scandal, taking ‘inspiration’ from an existing concept can end up causing you a big headache further down the line.
Mobility and ‘comfiness’
Fabric selection for kids clothing is probably more important than in any other market. Why?
Children like to move and they like to be comfy. It may seem cute to dress them in replicas of adult designs (mini biker-jackets, skinny jeans and designer trainers). Ultimately, soft, cosy materials always win out.
It’s also a good idea to make sure children feel comfortable on the inside. Gender neutral designs such as two piece sets, t shirts, sweatshirts and leggings will ensure every child looks and feels great in your designs.
The important bits
When you’re a children’s clothing designer, it’s important to show parents that you care about their little ones. That means getting to grips with the legal requirements for clothing labels and the care symbols for laundering and dry cleaning.
But don’t panic – it’s not as complicated as it seems. Start by browsing the Textile Labelling Regulations (2012). This document tells you how to describe the materials you use so that its clear to your customers. You also need to look into how to make your clothing safe for children.
When you’ve done your research, it’s time to order some care labels. Every piece of clothing you make needs to have one (we’ve written a handy guide all about them) so that your customers can look after your garments – and themselves.
How we can help you
Need an eco-friendly cotton label that shows off your logo? Or how about a super-soft wash care label that really doesn’t itch? We’re here to help. Children’s clothing designs are some of our favourites to work on and we’d love to help you make your ideas a reality. Go on, give us a call.
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In conversation with Silly Girl Club