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November 14, 2018

Your 2019 trend report

By: Luke

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We’ve worked closely with designers for decades, bringing out the best of what you do with bespoke branding that stands the test of time. So we feel like we know you pretty well.

Whether you make collars for dogs, onesies for little ones or tailored suits for the A-List, you’ve all got one thing in common. You never look at what’s now – you’re always searching for what’s next. From the latest innovations in fabric technology and colour matching to trends fresh from interior showrooms and runways, you’re always buzzing with new ideas.

To keep those creative juices flowing, we’ve compiled the top trends to watch out for during the year ahead in one handy post. So grab your favourite biccies, put your feet up and get ready for a dose of design inspiration.

Neutral tones

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Burberry, Balmain, Tom Ford and Max Mara all kept their latest collections on the beige side this year. Vogue predicts that this will have an impact on the colours we’ll all be wearing next year, with tonal dressing and outfits comprising of a single shade set to be huge on the high street.

We’re all about the beige, so we ensure our best-selling cotton labels come in a gorgeous natural ecru colour to blend right into neutral colour palettes.

Wabi-sabi

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If you work with unpredictable ceramics or bespoke fabrics, you’ll know that it’s impossible to create products that are exactly identical every time. So you’ll be delighted to hear the Japanese concept of ‘wabi-sabi’ is going to takeover next year, matching consumer appetite for products that are truly one of a kind.

From fashion to interiors, designers are pulling the plug on perfect and are instead going for a more natural, human feel to their work – imperfections and all.

Customer photos

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Want to take your brand to the next level in 2019? Snaps from your customers (or ‘user generated content’ as the fancy folks call it) is set to be a big trend next year.

Asking customers for photos of them with your products not only helps you to keep your social media on point, but is also a nifty way to get positive reviews. You know what they say – a picture says a thousand words. That explains why our #ShareYourLabel campaign is still going strong.

Sensory materials

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If you’re working on your latest collection, make sure you’ve stocked up on all things plushy, fluffy and textured. Hyper-tactile materials are experiencing a surge in popularity which will continue into 2019.

It’s predicted that we’ll see a lot of velvet, tweed, wool and heavy upholstery in both fashion and interior design.This isn’t surprising as mixing textures is a surefire way to create a bold aesthetic when working with the aforementioned neutral tones. We love it when a trend report comes together.

Need a branding refresh in time for the new year?
If you’re working with neutral tones and textured fabrics or you’re just feeling a little wabi-sabi, we’re here to help make your latest collection pop. To create branding that’s right for you, our design team listen to what you need and work closely with you – every step of the way. Start your journey to better branding by grabbing a friendly chat with us today.

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