Posted on October 31, 2018
Fabric, texture and graphics all play a part in creating the perfect label. But at the heart of it all is colour. From contrasting shades to tones that add depth and vibrance, colour is what brings it all together.
There’s no better feeling than when we get it spot on first time and our customer is delighted. And we’re not going to lie, that happens pretty much every single time. Why? Because we have a trick up our sleeve – Pantone.
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Born in the swinging sixties (1963 to be precise), Pantone is a universal system for standardising colour. It was created by Lawrence Herbert, a young graduate at a struggling advertising agency. Seeing an opportunity to change things, he purchased the technical equipment from the agency and began creating a system that would match colours.
After a bit of tinkering, Lawrence produced the Pantone Matching System that identified, matched and communicated colours. This eliminated the need for designers and creatives to work in the same room in order to get the end product right – allowing for collaborations and innovations across industries.
Such consistency had never existed in the world of print and textiles – Lawrence had effectively started a colour revolution. Groovy, baby.
Influence like no other
Decades later, Pantone is still used to create perfect colours for the biggest brands in the world. From graphic design to fashion, interiors to computer games – every industry can benefit from a little Pantone magic. But what exactly does the organisation do?
In a nutshell, Pantone enlists experts to analyse colour everywhere, in order to create helpful guides for industry creatives. Without you even knowing it, Pantone has influenced the colours of the clothes you wear, the products you choose for your home and even the colour palettes in the films you watch. Woah.
Colour of the year
Pantone is best known for introducing the highly anticipated ‘Colour of the Year’ award. The company’s ‘Colour Institute’ scours the globe for inspiration to make a prediction of what colour we’ll see everywhere during the upcoming year.
Previous shades have included Honeysuckle, Tangerine Tangle and Radiant Orchid. While in 2016, Pantone took the controversial decision to declare two ‘colours of the year’. This year, Pantone has chosen Ultra Violet to take centre stage, a colour that supposedly symbolises imagination, inventiveness and inspiration.
How we use Pantone
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Much like Lawrence’s original vision, we use Pantone to communicate between the different areas of our business and create an amazing end result for our customers. So how exactly do we do it?
Take the colour pink. Looking at Pantone’s online colour finder, we can see there’s over 100 shades of pale pink alone. To produce labels for a customer, we’d work with them to narrow down the colour that’s right for their brand. Using the matching system, we then communicate with our weavers the exact shades of red and white needed to produce the perfect pink. Easy peasy.
Pantone and you
The Pantone matching system can be used on all types of woven labels and different types of folds. In fact, Pantone might just be the secret weapon you need to create your best ever branding. Get in touch with our friendly team to find out how Pantone can help your labels to pop.