December 18, 2017
Spotlight on British brands: Maria Steffani
Our Spotlight on British brands series has covered everything from eclectic silver jewellery to custom-made onesies. For the next edition, we delve into the world of independent clothing designer Maria Steffani. Maria creates garments with one aim in mind: to give women confidence and motivation to achieve their goals. She chats about how travel, art and colour inspire her work, and her passion for empowering women.
What’s your inspiration?
I’m quite laid back in my style and I wanted to create simplistic pieces without losing femininity in the silhouettes – something a girl could throw on and instantly feel like a total babe.
You were born in Bulgaria, studied in Italy and now live in London – how has each place impacted your work?
I’ve been lucky in the sense it’s given me a wider perspective on the world we live in, which then transforms into self-motivation and inspiration.
We love your goal – to create clothing that empowers women. Why is this so important to you?
Thank you! I’m making it my mission because it’s so easy to get lost in the fear and doubts of today’s world. I want to be the one shaking you up saying: “Forget what you know and what they teach you – invent your own way. Put your cute dress on and go kick some ass!”
What is the process for creating your clothes?
First comes a blurred idea – anything from an exhibition to a piece of material or colour.
I put everything on paper to see how it works then adjust and play around with details, shapes and different materials. That’s how I come up with a finalised design.
We do a test sample which we try on a real body. If it fits, sits and moves the way we want, we’ve got it! If not (and it happens often) we adjust and re-do until we are happy or just drop the piece. You cannot force it.
What’s next for Maria Steffani?
I want to continue to inspire and empower women all over the world. I truly believe that a quality piece of clothing makes you feel at your best – helping you go out and achieve your goals.
If like Maria you’re an independent designer on a mission, we’d love to hear from you. Whether your products make a bold statement or you support an important cause, get in touch and tell us your story.