Posted on July 12, 2019
These days most of your customers expect at least some elements of your business to be sustainable. In fact, many consumers are willing to pay more for products that have been created with mother nature in mind – and prefer when brands are transparent regarding processes and production. Welcome to the era of mindful shopping…
Get your packaging all wrapped up
The biggest hurdle to achieving eco-friendly status? Packaging. Customers are demanding brands use less plastic and do more to limit waste. It’s therefore no surprise that sustainable packaging has become one of the biggest trends of the year. Here’s how you can do your bit to be kinder to the planet.
Ditch the plastic
One thing you can do today? Say goodbye to plastic and say hello to paper and cardboard packaging. Not only is it more durable but it can be reused and recycled. Switching from plastic to paper also makes an instant visual impact. Your customers can actually see the steps you’ve taken to show you care. Boom.
Less is more. Why wrap something in a huge plastic sack when a small band of cardboard or simple box will do? Tiny items could even be wrapped in scrap paper and sent out in an envelope.
And don’t worry about using fresh wrapping paper each time. A few months ago the Alice in Scandiland Shop did an Instagram Poll asking if customers minded receiving goods packaged in reused paper. It was a resounding no – customers loved the idea of giving paper a longer life span and didn’t mind any rips or wrinkles!
Provide your customer with a keepsake
Often packaging is something destined to be thrown away, but that doesn’t always have to be the case. If you package your products in fabric, you’re creating something beautiful your customer can enjoy for life. Many brands such as Acne wrap items in soft cotton or linen drawstring bags or totes that can be used again and again.
Consider the details
While no one can achieve perfect sustainability status, there’s no point in making changes to your packaging if you aren’t going to switch up your branding.
It may seem wasteful to add labels, tags and packaging to your products, but actually they’re one of the most effective ways to talk to your customers. Labels can be used to educate customers on different fabrics and give information on where something was made. Swing Tickets can include information on your brand story and ethos. Branding can be both beautiful and useful if kept to a minimum.
Not sure where to start? Go for eco-friendly cotton labels that’ll last a lifetime, cardboard swing tickets and items such as ribbon that can be handy around the home. It’s the little things that matter most after all.
Inspire your customers
As a business it’s your job to show your customers that packaging doesn’t have to be wasted. Social media is ideal for demonstrating its many uses. For example:
The possibilities with your packaging are truly endless. So go for it. Use video, photo guides, newsletters and blog posts to shout about your packaging and inspire your customers to do something quirky with it that doesn’t require a landfill.
Ready to make a change? Talk to us
We’ve helped lots of brands make decisions with the planet in mind and we’d love to help you too. Sustainable packaging doesn’t have to be complicated which is why our team will guide you through the options in a clear, simple and stress-free way.