From supporting independent brands to creating 100% natural cotton labels, we’re passionate about sustainable fashion._x000D_
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To celebrate fashion for a cause, we’re cherry-picking our favourite innovative designs from
revolutionary knitwear to
recycled swimwear._x000D_
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In part three, we’re focusing on a footwear brand that makes super-sleek trainers from the bits and bobs you chuck in your recycling bin._x000D_
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Introducing Veja_x000D_
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Founded by Sébastien Kopp and François-Ghislain Morillion in 2004, the French footwear brand has been pushing boundaries ever since. By working with small cooperatives in Brazil and France, the duo uses natural organic materials to fight deforestation while promoting eco-farming._x000D_
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Shoes made from trees, vegetables, fish and bottles?_x000D_
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Veja shoes are made from
organic cotton,
wild rubber and
vegetable-tanned leather. To help support the producers while keeping the business sustainable, the team buys materials at above market price._x000D_
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Veja experiments with other weird and wonderful materials, creating trainers from tilapia skin and recycled bottles._x000D_
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By combining sustainability with style, it’s no surprise Veja has gained recognition. The shoes have won The Guardian Sustainable Business Award and The Observer Ethical Award, with famous fans including Emma Watson and Marion Cotillard._x000D_
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Watch this space_x000D_
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By taking risks and challenging norms, Veja is revolutionising footwear. With new collaborations and collections in the pipeline, we have a feeling we’ll be seeing a lot of more these sleek sustainable shoes._x000D_
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What are you doing differently?_x000D_
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If you’re using unusual materials or methods in your next collection, we’d love to hear from you. Pop us a message on
Instagram and we may even feature you in our series._x000D_
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