September 5, 2017
Sustainable fashion blog series: Veja footwear
From supporting independent brands to creating 100% natural cotton labels, we’re passionate about sustainable fashion.
In part three, we’re focusing on a footwear brand that makes super-sleek trainers from the bits and bobs you chuck in your recycling bin.
Founded by Sébastien Kopp and François-Ghislain Morillion in 2004, the French footwear brand has been pushing boundaries ever since. By working with small cooperatives in Brazil and France, the duo uses natural organic materials to fight deforestation while promoting eco-farming.
Shoes made from trees, vegetables, fish and bottles?
Veja experiments with other weird and wonderful materials, creating trainers from tilapia skin and recycled bottles.
By combining sustainability with style, it’s no surprise Veja has gained recognition. The shoes have won The Guardian Sustainable Business Award and The Observer Ethical Award, with famous fans including Emma Watson and Marion Cotillard.
Watch this space
By taking risks and challenging norms, Veja is revolutionising footwear. With new collaborations and collections in the pipeline, we have a feeling we’ll be seeing a lot of more these sleek sustainable shoes.
What are you doing differently?
If you’re using unusual materials or methods in your next collection, we’d love to hear from you. Pop us a message on Instagram and we may even feature you in our series.